About

Amanda Cowan is a senior real estate executive and strategic advisor with more than 25 years of experience leading sales, marketing, customer experience, leasing, branding, and development strategy across North America.  She has proudly launched more than 90 projects, sold more 40,000 homes and driven +$20 Billion in revenue for residential developments she's overseen.  

As the former Senior Vice President, Sales, Marketing & Customer at QuadReal Property Group. Amanda led the strategic direction for residential marketing, sales, customer experience, leasing, and brand positioning across a diverse national portfolio spanning high-rise condominiums, purpose-built rental communities, master-planned developments, and land-lease housing.

Throughout her career, Amanda has worked at the intersection of real estate, customer strategy, and revenue performance — helping organizations align product, positioning, pricing, and customer experience with evolving market demand. She is known for combining institutional-level strategic thinking with practical execution, bringing clarity and momentum to complex development and operational challenges.

Amanda’s expertise includes:

• Residential development strategy 
• Sales and marketing optimization 
• Customer experience and journey design 
• Brand positioning and placemaking 
• Product and pricing strategy 
• Leasing and stabilization strategy 
• Land-lease and attainable housing models 
• Organizational and platform development 
• Executive advisory and stakeholder alignment 

Amanda has played leadership roles on some of North America's most significant residential and mixed-use projects and has worked closely with executive teams, institutional investors, developers, operators, architects, and sales organizations to drive performance and long-term asset value.

Through Cowan Advisory, Amanda provides strategic consulting and advisory services to developers, real estate organizations, and investment groups seeking experienced leadership, market insight, and customer-focused growth strategies in a rapidly evolving housing landscape.

Based in Toronto, Amanda works across North America and is particularly passionate about the future of attainable housing, lifestyle communities, customer-centric development, and the evolution of residential real estate strategy.